Dear Neighbor

Divisadero is a great neighborhood. Fantastic parks, restaurants and entertainment. Abundant transit, biking and jobs. Rich architectural, cultural and artistic flair. Divisadero is the urban heart in the center of our city.

Divisadero is vibrant despite the challenges of narrow sidewalks, hazardous crosswalks, lines of cars at gas stations, lack of plazas and limited housing. Establishments like BiRite Market, The Mill, Madrone Art Bar, Nopa, The Independent and Emporium SF flourish north of the Fell/Oak corners. In contrast, the presence of a car wash and 3 gas stations impose an auto-intensive island, cutting off the south part of Divisadero from the flow of retail, pedestrians and street life.

Imagine replacing the Touchless Car Wash and Gas Station with a pedestrian-friendly mixed-use development – offering new housing, neighborhood serving local retail and public open space. Also, the new zoning more than triples both the total and BMR housing, reducing prices of market rate homes, in a building of the same size and height.

After two years of meetings with neighborhood and City leaders, we changed our initial design concept for 400 Divisadero. People appreciate the open pass-through in both the Falletti building and repurposed UC Berkeley Extension campus. Since public space is scarce, 400 Divisadero proposes a mid-block public breezeway along the Divisadero frontage.  We plan to widen the sidewalk to complement potential restaurant uses, and expand the bulb outs to narrow the street crossing. Inspired by Divisadero’s strong sense of community, there will be a public art component on the north side of the building (facing Fell Street).

The combination of new housing, retail and public realm improvements will transform a key corner by bringing more families and local neighborhood-serving businesses into the community with active daylight and night time uses. It will also reconnect the north and south parts of Divisadero together, as well as create a continuous path for pedestrians and retail through to the Lower Haight.

Please consider endorsing this project. I look forward to meeting and working together with you.


David Kriozere
400 Divisadero Developer