Design Evolution

CONCEPT 1 – June 2017

Concept 1 Community Feedback

  • Strong positive reaction to pass-through spaces like Falletti’s and Alchemy’s (55 Laguna) public space.
  • Stepping building up from townhomes on Oak is appreciated, but Divisadero is too wall-like, boring, and massive.
  • References to traditional architecture are absent from the project.
  • Architecture was too heavy/clunky.
  • Expanded sidewalk was well received.
  • The project needs to reflect something unique to the neighborhood.
  • Building scale is a concern. Divisadero facade needs to be “broken up.”
  • Good response to warmer/natural materials such as used on 450 Hayes. Cool and uninviting materials should be avoided.
  • Retail needs to be small format to support neighborhood tenants.
  • Retails needs to be customizable by the tenants.
  • Corner lobby is not the best use.
  • Top of building needs articulation.

CONCEPT 2 – October 2017

Concept 2 Design Response

In response to community feedback from Concept 1, Concept 2:

  • Provided a mid-block retail corner and breezeway with public space.
  • Continued the 4-story datum from Oak Street on to the Divisadero Street facade.
  • Referenced traditional architecture with the end caps on both Divisadero Street and Oak Street.
  • Refined architectural elements to create a lighter feel.
  • Continued the expanded sidewalk along Divisdadero.
  • Added 5 parks/Wiggle mural to wall above the mid-block corner. Final concepts to be explored with local artists.
  • Articulated the Divisadero facade into multiple expressions.
  • Introduced more warm natural materials.
  • Replanned the retail with shallower depths to accommodate smaller tenants.
  • Design now allows for tenants to customize facade.
  • Retail was extended to the corner.
  • A cornice was added to the cap of the 6th story.

CONCEPT 3 – November 2018

Concept 3

The new design direction acknowledges three conditions: Divisadero, Oak and the corner where these merge and create Something New.

The Divisadero architecture, while contemporary, references neighborhood commercial block buildings of similar height, type, and scale through the use of punch windows, a consistent rhythm of vertical window bays, and a clear base, middle, and top.

The Oak architecture maintains a lower scale and reflects the materiality and bay rhythm that characterizes the adjacent residential structures.

The “Something New” bridges the Divisadero and Oak conditions. This new architecture stands in contrast to the existing contextually derived architecture. Instead of a solid wall with punch windows, it is a grid framework with infill panels and windows.